If you have ever walked through a fabric market in Karachi, Lahore, or Dubai’s textile district, you have noticed that not all lace is created

When French Lace Fabrics (Pvt) Ltd began operations in the early 1990s, sourcing fabric internationally meant navigating telex machines, physical sample catalogues, and weeks of

Every year, hundreds of Pakistani fashion entrepreneurs and boutique owners ask the same question: should I create my own brand, or continue retailing other labels?